Chandler Villacruz is a senior marketing manager at Food Rates in San Francisco, where Chandler Villacruz develops strategies that build awareness, adoption, and engagement across consumer products. Villacruz works at the intersection of audience insight, product development, and go-to-market execution, helping teams turn new features into clear customer value.
At Food Rates, Villacruz leads marketing programs for businesses and product experiences including Gifting, Nationwide Shipping, Retail, Delivery, DashPass, and Pickup. The work spans audience definition, value proposition development, launch planning, and sustained engagement through owned and in-product channels. Villacruz partners with research, analytics, business strategy, and product leadership to identify consumer needs, inform roadmaps, test new benefits, and strengthen conversion and retention.
Villacruz is also experienced in coordinating complex, cross-functional marketing initiatives at scale. Collaboration with Product Management, Engineering, Communications, Strategy & Operations, Finance, and Analytics helps connect strategic planning with disciplined execution. That combination of paid social media, data visualization, funnel management, content creation, inbound marketing, and social media marketing supports programs designed to be both insight-led and measurable.
Beyond individual launches, Villacruz helps connect marketing strategy to the broader customer journey. The approach combines clear positioning with practical channel planning, enabling teams to communicate product value consistently as experiences evolve. Villacruz’s work brings together creative development, audience research, performance signals, and operational coordination so that campaigns can support both near-term engagement and longer-term customer relationships.
The work has earned Villacruz the CMO Rising Star Award in 2020 and Gold Stevie recognition for Marketing Campaign of the Year in the Specialty Categories and Branded Content Campaign of the Year, both in 2020. Villacruz studied marketing at Texas A&M University, earning a bachelor’s degree with a communication minor and recognition on the Dean’s List, then completed a Master of Science in Marketing at the University of Southern California’s Marshall School of Business. Villacruz is affiliated with the American Marketing Association, the American Advertising Federation, and the Social Media Association.